B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- consumer data privacy concern rate for US consumers (2022)
79% of Americans express anxiety or concern regarding companies' data usage.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://www.arctera.com/industry-topics/cpra ↗
Source Article
What Is CPRA and What Does It Mean for Your Business? | Arctera
As a business leader, your primary focus should be meeting consumer needs exceptionally well to keep them coming back. Traditionally, this involved offering impeccable products and at the right price.
However, you need to offer a lot more to win modern-day consumers. For instance, your brand needs r…
Original Research
Pew Research Center
· Original study ↗
Methodology
PEW Research survey on data privacy attitudes, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 79% consumer data privacy concern rate. Source: Pew Research Center (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-americans-data-privacy-concern-79
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<blockquote cite="https://lighthousedata.io/data/pew-americans-data-privacy-concern-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumer data privacy concern rate for US consumers<br><small>Source: Pew Research Center (2022) · <a href="https://lighthousedata.io/data/pew-americans-data-privacy-concern-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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