B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$313,900,000
$313,900,000 -- podcast ad revenue for US podcast market (2017)
In 2017, the US podcast market hit $313.9 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$313,900,000
Unit
Currency Usd
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB and PwC
Primary
Tier A
https://www.adexchanger.com/ad-exchange-news/tuesday-06122018/ ↗
Source Article
Snap's Programmatic Migration; Podcast Revenues Double
Original Research
IAB and PwC
· Original study ↗
Methodology
IAB and PwC podcast media revenue study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US podcast market: $313,900,000 podcast ad revenue. Source: IAB and PwC (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-podcast-market-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-podcast-market-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$313,900,000</strong> -- podcast ad revenue for US podcast market<br><small>Source: IAB and PwC (2017) · <a href="https://lighthousedata.io/data/us-podcast-market-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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