B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,500,000,000
$1,500,000,000 -- podcast ad revenue for US podcast advertising industry (2021)
Podcast industry ad revenue reached nearly $1.5 billion in 2021.
- landing at nearly $1.5 Billion
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$1,500,000,000
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB / PwC
Primary
Tier A
https://wearesbs.com/theres-a-metric-for-that-maturation-of-digital-audio-measurement-powers-podcast… ↗
Source Article
There’s A Metric For That”: Maturation Of Digital Audio Measurement Powers Podcasting’s Mainstream Moment - SBS
When Apple rolled out its iconic “There’s an App for That” ad campaign in 2009, the value proposition to potential iPhone buyers was spectacularly clear and easy to grasp. Grab your phone, tap an icon, and instantly find, learn, or do just about anything you want. Sufficiently impressed by the promi…
Original Research
IAB / PwC
· Original study ↗
Methodology
IAB/PwC Podcast Ad Revenue report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US podcast advertising industry: $1,500,000,000 podcast ad revenue. Source: IAB / PwC (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-ad-revenue-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-ad-revenue-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,500,000,000</strong> -- podcast ad revenue for US podcast advertising industry<br><small>Source: IAB / PwC (2021) · <a href="https://lighthousedata.io/data/podcast-ad-revenue-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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