B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- share of podcast listeners ranking youtube top weekly platform for YouTube (2026)
33% of podcast listeners in the U.S. state that YouTube is their top platform for weekly listening.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Cumulus Media
Primary
Tier C
https://www.micdrop.cc/blog/podcasts-vs-youtube ↗
Source Article
Podcasts Vs YouTube: Which Platform Wins for Brands in 2026
Podcasts Vs YouTube: Which Platform Wins for Brands in 2026
The heart of the podcasts vs YouTube debate really boils down to one thing: YouTube gives you better reach and more content for your effort, while audio-only podcasts connect with a more passive, multitasking listener. If you're a brand loo…
Original Research
Cumulus Media
· Original study ↗
Methodology
Cited from Cumulus Media via secondary blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 33% share of podcast listeners ranking youtube top weekly platform. Source: Cumulus Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-podcast-listeners-youtube-top-platform
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<blockquote cite="https://lighthousedata.io/data/us-podcast-listeners-youtube-top-platform" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of podcast listeners ranking youtube top weekly platform for YouTube<br><small>Source: Cumulus Media (2026) · <a href="https://lighthousedata.io/data/us-podcast-listeners-youtube-top-platform" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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