B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- podcast listening rate for US consumers (2021)
51% of consumers older than the age of 12 actively listen to podcasts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
greencrest.com
Primary
Tier C
https://greencrest.com/should-you-start-a-podcast-in-2021/ ↗
Source Article
Should You Start A Podcast in 2021? | GREENCREST
Over the last year, podcasts on all topics have gained listenership quickly, and the trend of consumers streaming audio content more frequently is one that shows no signs of slowing down. In fact a recent 2020 Nielsen report projects that that the U.S. podcast audience could double by 2023. This gro…
Original Research
greencrest.com
· Original study ↗
Methodology
Cited in GREENCREST article; original survey source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 51% podcast listening rate. Source: greencrest.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-podcast-listeners-51-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-podcast-listeners-51-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- podcast listening rate for US consumers<br><small>Source: greencrest.com (2021) · <a href="https://lighthousedata.io/data/us-podcast-listeners-51-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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