B
Evidence Grade B
Graded
under review
Safe to Cite
Current
51%
51% -- podcast listening rate for Americans ages 12 and over (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bethchernes.com
Primary
Tier C
https://bethchernes.com/5-of-the-best-marketing-podcasts-for-small-business-owners/ ↗
Source Article
5 of the Best Marketing Podcasts For Small Business Owners
Original Research
bethchernes.com
· Original study ↗
Methodology
Cited as 'recent studies'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans ages 12 and over: 51% podcast listening rate. Source: bethchernes.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listening-americans-51
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<blockquote cite="https://lighthousedata.io/data/podcast-listening-americans-51" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- podcast listening rate for Americans ages 12 and over<br><small>Source: bethchernes.com (2026) · <a href="https://lighthousedata.io/data/podcast-listening-americans-51" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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