B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71%
71% -- percentage believing marketers should invest equally for US Winter Paralympic fans (2026-01)
71% of U.S. Winter Paralympic fans believe that marketers should invest equally in women and men athletes.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026-01
Entity
Sample Size
4,693
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parity
Primary
Tier A
https://www.paritynow.com/resources/research/new-data-dont-sleep-on-paralympians-the-games-or-their-… ↗
Source Article
NEW DATA: Don’t Sleep on Paralympians, the Games, or Their Fans | Parity
NEW DATA: Don’t Sleep on Paralympians, the Games, or Their Fans
36% of U.S. Winter Paralympic fans plan to follow the Games more this year than in the past with athletes (their personalities, stories, and connections) being the top reason fans are excited
Women's sports fans are more likely to watch…
Original Research
Parity
· Original study ↗
Methodology
SurveyMonkey poll conducted Jan 15-21, 2026; US sample n=4,693
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Winter Paralympic fans: 71% percentage believing marketers should invest equally. Source: Parity (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-paralympic-fans-marketers-equal-investment-2026
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<blockquote cite="https://lighthousedata.io/data/us-paralympic-fans-marketers-equal-investment-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- percentage believing marketers should invest equally for US Winter Paralympic fans<br><small>Source: Parity (2026-01) · <a href="https://lighthousedata.io/data/us-paralympic-fans-marketers-equal-investment-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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