B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4%
4% -- overall cpm month over month change for US programmatic advertising (AdX) (2025-08)
In August 2025, overall programmatic CPM in the US increased by 4% month-over-month.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025-08
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier A
https://databeat.io/blog/us-programmatic-trends-august-2025/ ↗
Source Article
US Programmatic Trends: August 2025 CPM Trends and Insights
This month’s analysis examines the performance of standard and non-standard display formats on AdX, focusing on CPM, CTR, fill rate, viewability, and share of volume. By comparing results across these key metrics, the review outlines emerging shifts in advertiser demand and inventory trends, offerin…
Original Research
DataBeat
· Original study ↗
Methodology
Anonymized DataBeat network partner data; month-over-month comparison
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
US programmatic advertising (AdX): 4% overall cpm month over month change. Source: DataBeat (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-overall-cpm-mom-increase-aug-2025
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<blockquote cite="https://lighthousedata.io/data/us-overall-cpm-mom-increase-aug-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- overall cpm month over month change for US programmatic advertising (AdX)<br><small>Source: DataBeat (2025-08) · <a href="https://lighthousedata.io/data/us-overall-cpm-mom-increase-aug-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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