B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- online video viewer penetration rate for US Internet users (2014)
By 2014, 77% of US Internet users are forecast to watch video online each month.
- Forecast data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.thinkpyxl.com/blog/?tag=internet-video ↗
Source Article
The Importance of Video in Your PR Outreach
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast cited by Pyxl; 193.1 million people by 2014
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 (current) | 77% | |
| 2026 | 66.7% | -13.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Internet users: 77% online video viewer penetration rate. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-online-video-penetration-forecast-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-online-video-penetration-forecast-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- online video viewer penetration rate for US Internet users<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/us-online-video-penetration-forecast-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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