B
Evidence Grade B
Graded
under review
Safe to Cite
Current
66.7%
66.7% -- online video viewer penetration rate for US Internet users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.thinkpyxl.com/blog/?tag=internet-video ↗
Source Article
The Importance of Video in Your PR Outreach
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer estimate cited by Pyxl; original publication year not stated in excerpt
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | 77% | |
| 2026 (current) | 66.7% | -13.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Internet users: 66.7% online video viewer penetration rate. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-internet-users-watching-online-video-monthly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-internet-users-watching-online-video-monthly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66.7%</strong> -- online video viewer penetration rate for US Internet users<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/us-internet-users-watching-online-video-monthly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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