B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- travelers influenced by user generated content rate for U.S. online travelers (2026)
90% of U.S. online travelers have been influenced by fellow travelers posting blogs, online videos, travel podcasts and reviews.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PhoCusWright
Primary
Tier B
http://travelspike.com/how_cvbs_can_get_involved_with_online_video.php ↗
Source Article
Online Video & Podcasts, Online CVB Marketing, Internet Advertising for CVBs, Destination Marketing, DMO Promoting Convention & Visitors Bureau
Original Research
PhoCusWright
· Original study ↗
Methodology
Cited from PhoCusWright research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. online travelers: 90% travelers influenced by user generated content rate. Source: PhoCusWright (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-online-travelers-influenced-ugc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-online-travelers-influenced-ugc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- travelers influenced by user generated content rate for U.S. online travelers<br><small>Source: PhoCusWright (2026) · <a href="https://lighthousedata.io/data/us-online-travelers-influenced-ugc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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