B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.2%
2.2% -- online retail sales change mom for US ecommerce (2026-07)
US online retail sales fell by 2.2% in July compared to June.
- Not adjusted for inflation
- Followed a strong June boosted by Amazon Prime Day
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.2%
Unit
Percentage
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
US Commerce Department (Census Bureau)
Primary
Tier B
https://wtop.com/national/2026/08/retail-sales-unexpectedly-fall-in-july-as-government-tax-refunds-f… ↗
Source Article
US retail sales slump unexpectedly and sharply after a summer tax-refund boost fades
Original Research
US Commerce Department (Census Bureau)
· Original study ↗
Methodology
Commerce Department monthly retail sales report (advance July 2026 data); month-over-month change vs. June 2026, which was boosted by Amazon's four-day Prime Day event that began in late June. Online/nonstore retail category; not adjusted for inflation.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US ecommerce: 2.2% online retail sales change mom. Source: US Commerce Department (Census Bureau) (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-online-retail-sales-july-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-online-retail-sales-july-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.2%</strong> -- online retail sales change mom for US ecommerce<br><small>Source: US Commerce Department (Census Bureau) (2026-07) · <a href="https://lighthousedata.io/data/us-online-retail-sales-july-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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