B
Evidence Grade B
Safe to Cite
Dated
75.6%
75.6% -- online shopping cart abandonment rate for US online shoppers (Q4 2015)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75.6%
Unit
Percentage
Data Vintage
Q4 2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Statista
Primary
Tier A
https://www.statista.com/statistics/270073/online-shopping-cart-abandonment-rate-in-the-united-state… ↗
Source Article
U.S. digital shopping cart abandonment rate 2015
Original Research
Statista
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online shoppers: 75.6% online shopping cart abandonment rate. Source: Statista (Q4 2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-online-cart-abandonment-q4-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-online-cart-abandonment-q4-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75.6%</strong> -- online shopping cart abandonment rate for US online shoppers<br><small>Source: Statista (Q4 2015) · <a href="https://lighthousedata.io/data/us-online-cart-abandonment-q4-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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