B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- monthly podcast listening rate for US population (2021-03)
In March 2021, 41% of the US population listened to a podcast on a monthly basis according to Edison Research.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2021-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier B
https://www.audiolabs.io/blog/bullish-creator-economy ↗
Source Article
7 Reasons Why We're Bullish on the Creator Economy ⚔️
Original Research
Edison Research
· Original study ↗
Methodology
Cited from Edison Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population: 41% monthly podcast listening rate. Source: Edison Research (2021-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-monthly-podcast-listeners-2021
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<blockquote cite="https://lighthousedata.io/data/us-monthly-podcast-listeners-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- monthly podcast listening rate for US population<br><small>Source: Edison Research (2021-03) · <a href="https://lighthousedata.io/data/us-monthly-podcast-listeners-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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