B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- monthly podcast listening rate for 12-24 year olds (2019)
Almost 40% of people in the 12-24 age bracket listen to at least one podcast per month in 2019.
- Source states 'Almost 40%', not exactly 40%
Lighthouse Research Team
Last verified:
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Opinion | Did video kill the radio star.. Reversed? | Create 8
Opinion – Did video kill the radio star, or has radio finally begun its fight back?
Opinion – Did video kill the radio star, or has radio finally begun its fight back? https://www.create8.co.uk/wp-content/uploads/2019/06/Video_Podcasts_Opinion.jpg 780 552 Create 8 Create 8 https://www.create8.co.uk/…
Methodology
Up over 10% on the previous year; original data source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
12-24 year olds: 40% monthly podcast listening rate. Source: (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-monthly-listeners-12-24-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-monthly-listeners-12-24-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- monthly podcast listening rate for 12-24 year olds<br><small>Source: (2019) · <a href="https://lighthousedata.io/data/podcast-monthly-listeners-12-24-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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