B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- monthly podcast listening rate for Americans age 12 or older (2016)
In 2016, 21% of Americans aged 12 or older reported having listened to a podcast in the past month.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2016
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier B
https://www.hellopaperkite.com/2017/01/13/podcast-sponsorships-revolution-audio/ ↗
Source Article
Podcast Sponsorships: A Revolution in Audio - Paperkite
If you’ve ever been on a long road trip, you know that listening to a great audiobook or your favorite playlist can make the miles fly by in no time. But have you ever tried listening to a podcast? If you’re not familiar with what exactly a podcast is, it’s a digital audio file made available online…
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research survey, cited via article
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Americans age 12 or older: 21% monthly podcast listening rate. Source: Edison Research (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-monthly-podcast-listeners-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-monthly-podcast-listeners-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- monthly podcast listening rate for Americans age 12 or older<br><small>Source: Edison Research (2016) · <a href="https://lighthousedata.io/data/us-monthly-podcast-listeners-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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