B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of mobile time spent on apps for US adults (2022)
Adults in the US spend 90% of their mobile usage time on apps versus mobile browsers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier C
https://nativetouch.com/mobile-app-usage-rising-what-this-means-for-advertisers/ ↗
Source Article
Mobile App Usage Rising: What this means for Advertisers
Mobile App Usage Rising: What this means for Advertisers
State of Mobile Apps in 2022
Consumers love mobile apps. In fact, eMarketer estimates that adults in the U.S. spend 90% of their mobile usage time on apps vs. on mobile browsers. App store consumer spend also reached a new high in 2021 of $170…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer estimate cited by NativeTouch
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 90% share of mobile time spent on apps. Source: eMarketer (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-mobile-time-on-apps-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-mobile-time-on-apps-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of mobile time spent on apps for US adults<br><small>Source: eMarketer (2022) · <a href="https://lighthousedata.io/data/us-mobile-time-on-apps-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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