B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- share of mobile time spent on apps for mobile users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adcetera.com
Primary
Tier C
https://www.adcetera.com/blog/going-social-imagine-a-world-without-websites ↗
Source Article
Going Social: Imagine a World Without Websites
Original Research
adcetera.com
· Original study ↗
Methodology
Cited as 'recent studies' without naming the original study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 85% | |
| 2026 (current) | 85% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile users: 85% share of mobile time spent on apps. Source: adcetera.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-time-on-apps-not-websites
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-time-on-apps-not-websites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of mobile time spent on apps for mobile users<br><small>Source: adcetera.com (2026) · <a href="https://lighthousedata.io/data/mobile-time-on-apps-not-websites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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