B
Evidence Grade B
Verified
under review
Safe to Cite
Current
192,000,000
192,000,000 -- mobile gamers count for US mobile gaming audience (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
192,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
35
Freshness
95
Source
MMA (Mobile Marketing Association)
Primary
Tier A
http://www.mmaglobal.com/documents/leveling-marketers-guide-how-win-mobile-games ↗
Source Article
Leveling Up: A Marketers’ Guide to How to Win at Mobile Games
Original Research
MMA (Mobile Marketing Association)
· Original study ↗
Methodology
MMA Mobile Gaming Committee white paper estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile gaming audience: 192,000,000 mobile gamers count. Source: MMA (Mobile Marketing Association) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-mobile-gamers-192-million
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<blockquote cite="https://lighthousedata.io/data/us-mobile-gamers-192-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>192,000,000</strong> -- mobile gamers count for US mobile gaming audience<br><small>Source: MMA (Mobile Marketing Association) (2026) · <a href="https://lighthousedata.io/data/us-mobile-gamers-192-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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