B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3
$3 -- cost per install for US mobile gaming market (iOS) (2025)
The overall mobile game cost per install (CPI) for iOS in North America (US including Canada) is $3.16.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
Segwise
Primary
Tier A
https://segwise.ai/blog/cpi-ipm-roas-benchmarks-optimizing-ad-spend ↗
Source Article
CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend
CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend
In today’s competitive mobile gaming market, standing out and getting high-quality users is harder than ever. Marketers often spend a significant amount on campaigns without knowing if the results are effective. Without clear CPI, IPM, or ROAS be…
Original Research
Segwise
· Original study ↗
Methodology
Validated by 2024–2025 industry reports
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US mobile gaming market (iOS): $3 cost per install. Source: Segwise (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-mobile-game-cpi-ios-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-mobile-game-cpi-ios-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cost per install for US mobile gaming market (iOS)<br><small>Source: Segwise (2025) · <a href="https://lighthousedata.io/data/us-mobile-game-cpi-ios-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.