B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- marketing budget increase intent for US mid-sized companies (2015)
70% of mid-sized companies in the U.S. planned to ramp up their global marketing efforts over the next 12 months according to a 2015 Wells Fargo study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wells Fargo
Primary
Tier B
https://duffy.agency/blog/8-international-marketing-challenges/ ↗
Source Article
Challenges of International Marketing - How To Avoid Them? | Duffy Agency
Most Common Challenges of International Marketing
For even the most accomplished U.S. marketers, the international arena can be a blind spot. Not surprising when you realize just how few US ...
8 May 2024 24603 Views
For even the most accomplished U.S. marketers, the international arena can be a bli…
Original Research
Wells Fargo
· Original study ↗
Methodology
Wells Fargo 2015 International Business Indicator study (released April 2015); survey of US mid-sized companies on plans to expand global marketing efforts over the following 12 months. Cited via USDOC-context article by Duffy Agency.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mid-sized companies: 70% marketing budget increase intent. Source: Wells Fargo (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-midsize-companies-global-marketing-intent-2015
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<blockquote cite="https://lighthousedata.io/data/us-midsize-companies-global-marketing-intent-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketing budget increase intent for US mid-sized companies<br><small>Source: Wells Fargo (2015) · <a href="https://lighthousedata.io/data/us-midsize-companies-global-marketing-intent-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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