B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44.2%
44.2% -- mobile commerce share of retail ecommerce for US mobile e-commerce (mcommerce) share of US retail e-commerce (2025)
By 2025, mobile e-commerce shopping (mcommerce) is projected to account for 44.2% of retail e-commerce in the US.
- Projected/forecasted figure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer (Insider Intelligence)
Primary
Tier C
https://www.skuagency.com/post/make-the-most-of-owned-media-in-your-digital-marketing-strategy ↗
Source Article
Make the Most of Owned Media in Your Digital Marketing Strategy
Here’s a staggering fact: by 2025, mobile e-commerce shopping (called mcommerce) will account for 44.2% of retail e-commerce in the US. Mobile apps are powerful because you own the content and branding completely. So if you’re an e-commerce retailer, now’s the time to take control of your owned mark…
Original Research
eMarketer (Insider Intelligence)
· Original study ↗
Methodology
Forecast figure: mobile e-commerce shopping projected to account for 44.2% of US retail e-commerce by 2025. Figure matches eMarketer/Insider Intelligence projections, though the source does not explicitly name the original research firm; secondary citation in agency blog/podcast.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile e-commerce (mcommerce) share of US retail e-commerce: 44.2% mobile commerce share of retail ecommerce. Source: eMarketer (Insider Intelligence) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-mcommerce-share-retail-ecommerce-2025
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<blockquote cite="https://lighthousedata.io/data/us-mcommerce-share-retail-ecommerce-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.2%</strong> -- mobile commerce share of retail ecommerce for US mobile e-commerce (mcommerce) share of US retail e-commerce<br><small>Source: eMarketer (Insider Intelligence) (2025) · <a href="https://lighthousedata.io/data/us-mcommerce-share-retail-ecommerce-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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