C
Evidence Grade C
Use with Hedging
Current
54%
54% -- marketing budget allocation for US marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Maxifier
Primary
Tier C
https://www.brafton.com.au/blog/news/web-marketing-campaigns-aimed-at-branding-becoming-more-popular… ↗
Source Article
Web marketing campaigns aimed at branding becoming more popular | Brafton
A report from Maxifier found that marketing budgets are increasingly focused on developing brand awareness, rather than directly influencing consumers to make purchases. In general, the web and the growth of new media marketing channels have allowed companies to develop long-term strategies that foc…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
Original Research
Maxifier
· Original study ↗
Methodology
According to a report from Maxifier
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
US marketers: 54% marketing budget allocation. Source: Maxifier (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-marketing-budget-breakdown
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-marketing-budget-breakdown" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- marketing budget allocation for US marketers<br><small>Source: Maxifier (2026) · <a href="https://lighthousedata.io/data/us-marketing-budget-breakdown" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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