B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- share of user acquisition spend for US-based mobile game marketers (2024)
60% of US-based mobile game marketers' user acquisition spending is focused on North American audiences.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moloco
Primary
Tier B
https://www.pocketgamer.biz/71-of-marketing-spend-is-focused-on-just-10-countries/ ↗
Source Article
71% of marketing spend is focused on just 10 countries
71% of marketing spend is focused on just 10 countries
| Date | Type | Companies Involved | Key Datapoint |
|---|---|---|---|
| Oct 29, 2024 | report | Moloco |
- Moloco's latest study found 40% of worldwide marketing spend targets audiences in the US
- 71% of spending targets players in just 10 cou…
Original Research
Moloco
· Original study ↗
Methodology
Moloco study on user acquisition spend
Methodology documented
Segmentation
IndustryGaming
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US-based mobile game marketers: 60% share of user acquisition spend. Source: Moloco (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-marketers-na-ua-spend-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-marketers-na-ua-spend-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of user acquisition spend for US-based mobile game marketers<br><small>Source: Moloco (2024) · <a href="https://lighthousedata.io/data/us-marketers-na-ua-spend-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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