B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- email marketing budget increase share for US B2B and B2C marketers (2023-04)
62% of US B2B and B2C marketers had increased their email marketing campaigns in the past 12 months as of April 2023.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2023-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
SeQuel Response and ISG
Primary
Tier B
https://articles-na1.emarketer.com/topics/email/1 ↗
Source Article
Email Articles
In 2024, some of our newsletter team’s predictions included that attention metrics would gain more momentum in measurement, and Gen Alpha would steal some of Gen Z’s appeal among marketers. This year, we’re expecting a surge in AI ethics campaigns, email marketing troubles, rising browser competitio…
Original Research
SeQuel Response and ISG
· Original study ↗
Methodology
Share of US B2B and B2C marketers who increased their email marketing campaigns in the past 12 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US B2B and B2C marketers: 62% email marketing budget increase share. Source: SeQuel Response and ISG (2023-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-marketers-increased-email-marketing-budget
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<blockquote cite="https://lighthousedata.io/data/us-marketers-increased-email-marketing-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- email marketing budget increase share for US B2B and B2C marketers<br><small>Source: SeQuel Response and ISG (2023-04) · <a href="https://lighthousedata.io/data/us-marketers-increased-email-marketing-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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