B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

62%

62% -- marketers increasing email budget share for US B2B and B2C marketers (2023-04)

Name: Marketers Increasing Email Budget Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2023-04 · SeQuel Response and ISG

62% of US B2B and B2C marketers increased their email marketing campaigns in the past 12 months.

Measured over the past 12 months

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Attribution: SeQuel Response and ISG View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

62%

Unit

Percentage

Data Vintage

2023-04

Entity

US B2B and B2C marketers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SeQuel Response and ISG Primary Tier B

https://articles-na1.emarketer.com/topics/email ↗

Confidence: 64/100 Vintage: 2023-04 Channel: Wayback

Source Article

Email Articles

The deal promises smoother campaigns, but longtime Litmus users may not welcome the growing pains of martech consolidation Google fights AI-driven fraud with QR codes: As security threats grow, it’s ditching SMS codes in favor of QR authentication—another step toward passkeys and a future with fewer…

Original Research

SeQuel Response and ISG · Original study ↗

Methodology

Share who increased their email marketing campaigns/budget in the past 12 months

Methodology documented

Segmentation

Industrymarketing RegionUS RoleAll marketers Channelemail

Cite this stat

Plain Text

US B2B and B2C marketers: 62% marketers increasing email budget share. Source: SeQuel Response and ISG (2023-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-marketers-increased-email-marketing-2023

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<blockquote cite="https://lighthousedata.io/data/us-marketers-increased-email-marketing-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- marketers increasing email budget share for US B2B and B2C marketers<br><small>Source: SeQuel Response and ISG (2023-04) · <a href="https://lighthousedata.io/data/us-marketers-increased-email-marketing-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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