B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- marketers using email for retention for U.S. marketers (2024)
Nearly 90% of U.S. marketers use email for customer retention.
- Original source and survey period not specified in the text
- Value is an approximation ('nearly 90%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
techmarketingengine.com
Primary
Tier C
https://www.techmarketingengine.com/2024/04/23/emails-to-nurture-and-convert-customers/ ↗
Source Article
Nurture & Convert: Craft Emails That Drive Customer Action | Tech Marketing Engine
So, you have some customers you haven’t talked to in ages. How do you keep them loyal and coming back to you for more IT services? It’s all in the nurturing.
In the age of social media scrolls and fleeting notifications, email might seem like a relic of the past. But don’t be fooled! Email marketing…
Original Research
techmarketingengine.com
· Original study ↗
Methodology
Approximate value ('nearly 90%'). Original source not cited in article.
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
U.S. marketers: 90% marketers using email for retention. Source: techmarketingengine.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-marketers-email-retention
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<blockquote cite="https://lighthousedata.io/data/us-marketers-email-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- marketers using email for retention for U.S. marketers<br><small>Source: techmarketingengine.com (2024) · <a href="https://lighthousedata.io/data/us-marketers-email-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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