B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
58%
58% -- marketers working with 5plus retail media networks for US marketers (2024)
58% of US marketers work with at least 5 retail media networks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Association of National Advertisers
Primary
Tier B
https://flowplatform.com/blog/retail-media-trends/ ↗
Source Article
6 Key Retail Media Trends in 2026 - Flow
Retail media is poised to reshape the advertising landscape in 2025, with projected global revenues of $176.9 billion, marking an impressive 18.6% growth year-over-year. This surge highlights the importance of retail media as a critical channel for marketers, offering opportunities to achieve precis…
Original Research
Association of National Advertisers
· Original study ↗
Methodology
2024 study by the Association of National Advertisers
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US marketers: 58% marketers working with 5plus retail media networks. Source: Association of National Advertisers (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-marketers-5-rmns-ana-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-marketers-5-rmns-ana-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- marketers working with 5plus retail media networks for US marketers<br><small>Source: Association of National Advertisers (2024) · <a href="https://lighthousedata.io/data/us-marketers-5-rmns-ana-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.