B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

3,300,000,000

3,300,000,000 -- loyalty program memberships for US consumers (2015)

Name: Loyalty Program Memberships Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-05

2015 · COLLOQUY

U.S. consumers held 3.3 billion memberships in customer loyalty programs in 2015.

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Attribution: COLLOQUY View source

Lighthouse Research Team

Last verified: 2026-10-05 · How we verify data →

Source verified Evidence graded

Value

3,300,000,000

Unit

Count

Data Vintage

2015

Entity

US consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

COLLOQUY Primary Tier B

http://bitcoincapitalcorp.com/first-bitcoin-capital-corp-broadens-disruption-of-loyalty-industry-pla… ↗

Confidence: 28/100 Vintage: 2015 Channel: Common Crawl

Source Article

First Bitcoin Capital Corp Broadens Disruption of Loyalty Industry Placing 110 Token Rewards Points on Blockchain; Launches Loyalty Coin ICO with the Symbol FLY

Original Research

COLLOQUY · Original study ↗

Methodology

COLLOQUY 2015 Census; 26% increase over 2013

Methodology documented

Segmentation

IndustryRetail RegionUS

Cite this stat

Plain Text

US consumers: 3,300,000,000 loyalty program memberships. Source: COLLOQUY (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-loyalty-memberships-2015

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<blockquote cite="https://lighthousedata.io/data/us-loyalty-memberships-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,300,000,000</strong> -- loyalty program memberships for US consumers<br><small>Source: COLLOQUY (2015) · <a href="https://lighthousedata.io/data/us-loyalty-memberships-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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