B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- live content viewing rate for YouTube (2021)
52% of Americans reported that they are more likely to watch live content on YouTube.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TheSoul Publishing
Primary
Tier A
https://digitalmedianet.com/new-study-reveals-surprising-content-viewing-habits-for-2021-forecasting… ↗
Source Article
New Study Reveals Surprising Content Viewing Habits for 2021, Forecasting How Social Media Will Evolve This Year
New Study Reveals Surprising Content Viewing Habits for 2021, Forecasting How Social Media Will Evolve This Year
NEW YORK, Jan. 24, 2022 /PRNewswire/ — Today, TheSoul Publishing – the award-winning, global digital studio delivering positive video content that soars on social media and streaming plat…
Original Research
TheSoul Publishing
· Original study ↗
Methodology
Censuswide survey, November 2021
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
YouTube: 52% live content viewing rate. Source: TheSoul Publishing (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-live-content-youtube-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-live-content-youtube-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- live content viewing rate for YouTube<br><small>Source: TheSoul Publishing (2021) · <a href="https://lighthousedata.io/data/us-live-content-youtube-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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