B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
19%
19% -- population share for US Latinos as share of total US population (2026)
The US Latino population accounts for approximately 19–20% of the total US population.
- Reported as an approximate range of 19–20%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalsurgeons.com
Primary
Tier C
https://www.digitalsurgeons.com/thoughts/2024-brand-survival-guide-creativity-ai-and-the-rising-lati… ↗
Source Article
DS → 2026 Brand Survival Guide: Creativity, AI, and the Rising Latino Influence
2026 Brand Survival Guide: Creativity, AI, and the Rising Latino Influence
Updated for 2026. This piece was originally built around 2024's biggest brand moments, but the three shifts it covers — creative risk-taking as a growth lever, AI replacing third-party cookie targeting, and the rising influen…
Original Research
digitalsurgeons.com
· Original study ↗
Methodology
Source reports a range of 19–20% of the total US population; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Latinos as share of total US population: 19% population share. Source: digitalsurgeons.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-latino-share-of-us-population-2026
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<blockquote cite="https://lighthousedata.io/data/us-latino-share-of-us-population-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- population share for US Latinos as share of total US population<br><small>Source: digitalsurgeons.com (2026) · <a href="https://lighthousedata.io/data/us-latino-share-of-us-population-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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