B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- ios market share for mobile operating systems in the US (2021)
iOS has a 59% market share among mobile operating systems in the US.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Signalis Group
Primary
Tier A
https://signalisgroup.com/retargeting-with-facebook-ads-is-it-dead/?hss_channel=tw-158770356 ↗
Source Article
Retargeting with Facebook Ads: is it dead?
Intro
Many businesses and marketing managers are worried about the new changes to Facebook Ads with the release of the IOS 14 update. One of the biggest concerns across the board is whether retargeting with Facebook Ads will remain viable and effective.
The driving cause that’s leading to this issue…
Original Research
Signalis Group
· Original study ↗
Methodology
Market share data; no specific study cited.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
mobile operating systems in the US: 59% ios market share. Source: Signalis Group (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ios-market-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-ios-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- ios market share for mobile operating systems in the US<br><small>Source: Signalis Group (2021) · <a href="https://lighthousedata.io/data/us-ios-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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