B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- video viewing rate for US internet users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
animationants.com
Primary
Tier C
https://animationants.com/can-videos-generate-more-leads-on-a-website-than-text/ ↗
Source Article
Can Videos Generate More Leads on a Website Than Text?
Original Research
animationants.com
· Original study ↗
Methodology
Cited as 'another study'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US internet users: 85% video viewing rate. Source: animationants.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-internet-users-watch-video
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-internet-users-watch-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- video viewing rate for US internet users<br><small>Source: animationants.com (2026) · <a href="https://lighthousedata.io/data/us-internet-users-watch-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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