B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- monthly video viewership rate for US internet users (2026)
85% of internet users in the US watch video content monthly on their devices.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
biz.booksy.com
Primary
Tier C
https://biz.booksy.com/blog/instagram-reels-hair-beauty-clients-guide ↗
Source Article
How To Use Instagram Reels To Connect With Your Hair & Beauty Clients: Ultimate Step-By
Original Research
biz.booksy.com
· Original study ↗
Methodology
Undated statistic cited in Booksy blog post without named original source or survey details; article context (Reels rollout discussion) suggests the underlying data is circa 2020-2021, but vintage set to collection year per default rule.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US internet users: 85% monthly video viewership rate. Source: biz.booksy.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-internet-users-video-monthly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-internet-users-video-monthly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- monthly video viewership rate for US internet users<br><small>Source: biz.booksy.com (2026) · <a href="https://lighthousedata.io/data/us-internet-users-video-monthly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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