B
Evidence Grade B
Graded
under review
Safe to Cite
Current
79%
79% -- share of internet users with social media profile for US internet users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://salesxceleration.com/social-media-roadmap-small-businesses/ ↗
Source Article
Social Media Roadmap for Small Businesses | Sales Xceleration
Social Media Roadmap for Small Businesses
By Maura Kautsky, Director of Marketing, Sales Xceleration
Having a presence on social media is a must today. According to Statista 79% of internet users in the U.S. have a social media profile. Getting started and keeping your company’s social pages updated…
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US internet users: 79% share of internet users with social media profile. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-internet-users-social-media-profile
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<blockquote cite="https://lighthousedata.io/data/us-internet-users-social-media-profile" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of internet users with social media profile for US internet users<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/us-internet-users-social-media-profile" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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