B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- online coupon usage intent for U.S. Internet users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Schaaf-PartnerCentric
Primary
Tier C
http://www.schaafpc.com/page/white-papers ↗
Source Article
White Papers
Original Research
Schaaf-PartnerCentric
· Original study ↗
Methodology
Cited in affiliate marketing white paper; original survey not identified
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
U.S. Internet users: 50% online coupon usage intent. Source: Schaaf-PartnerCentric (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-internet-users-online-coupons-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-internet-users-online-coupons-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- online coupon usage intent for U.S. Internet users<br><small>Source: Schaaf-PartnerCentric (2026) · <a href="https://lighthousedata.io/data/us-internet-users-online-coupons-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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