B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31.8%
31.8% -- population share for Instagram users in the US (2018)
In 2018, 31.8% of the US population will use Instagram.
- eMarketer forecast/estimate
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31.8%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
35
Freshness
83
Source
eMarketer
Primary
Tier A
https://content-na1.emarketer.com/the-social-series-who-s-using-instagram?ecid=nl1001 ↗
Source Article
How Many People Use Instagram in the US 2018 - eMarketer Trends, Forecasts and Statistics
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Original Research
eMarketer
· Original study ↗
Methodology
eMarketer estimates
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Instagram users in the US: 31.8% population share. Source: eMarketer (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-instagram-population-share-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-instagram-population-share-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.8%</strong> -- population share for Instagram users in the US<br><small>Source: eMarketer (2018) · <a href="https://lighthousedata.io/data/us-instagram-population-share-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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