C
Evidence Grade C
Review Required
Dated
$26,090,000,000
$26,090,000,000 — total spending for U.S. influencer marketing (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$26,090,000,000
Unit
Currency Usd
Data Vintage
2023
Entity
Study Type
Unknown
Geography
US
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
1
Methodology
50
Freshness
40
Sources (2)
chad-wyatt.com
Primary
Tier B
https://chad-wyatt.com/social-media/influencer-marketing-statistics/ ↗
Also cited by
2026-05-06
Original Research
Chad Wyatt
· Original study ↗
Segmentation
Industrymedia_entertainment
RegionUS
RoleSocial Media Manager
Channelinfluencer
Cite this stat
Suggested hedging: According to the source, [claim]
Based on limited available data...
the source reports that... though independent confirmation is limited
Plain Text
U.S. influencer marketing: $26,090,000,000 total spending. Source: chad-wyatt.com (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/us-influencer-marketing-spending-total-2023
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<blockquote cite="https://lighthousedata.io/data/us-influencer-marketing-spending-total-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$26,090,000,000</strong> — total spending for U.S. influencer marketing<br><small>Source: chad-wyatt.com (2023) · <a href="https://lighthousedata.io/data/us-influencer-marketing-spending-total-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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