B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$20,400,000,000
$20,400,000,000 -- ecommerce spending for US retail e-commerce (holiday season-to-date) (2012-12)
For the first 30 days of the November-December 2012 holiday season to date, $20.4 billion was spent online in retail e-commerce.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$20,400,000,000
Unit
Currency Usd
Data Vintage
2012-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier A
http://www.retailonlineintegration.com/aggregatedcontent/study-black-friday-cyber-monday-performance… ↗
Source Article
Black Friday, Cyber Monday Performance Shows Opportunity for Retailers to Stand Apart
Original Research
comScore
· Original study ↗
Methodology
comScore measurement of online holiday retail spending for first 30 days of season
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail e-commerce (holiday season-to-date): $20,400,000,000 ecommerce spending. Source: comScore (2012-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-holiday-ecommerce-spending-30-days-2012
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<blockquote cite="https://lighthousedata.io/data/us-holiday-ecommerce-spending-30-days-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$20,400,000,000</strong> -- ecommerce spending for US retail e-commerce (holiday season-to-date)<br><small>Source: comScore (2012-12) · <a href="https://lighthousedata.io/data/us-holiday-ecommerce-spending-30-days-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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