B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
18%
18% -- population share for US Hispanic consumers (share of total US population) (2020)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
truthset.com
Primary
Tier C
https://truthset.com/news/marketers-want-more-budget-get-your-data-right/ ↗
Source Article
Marketers, Want More Budget? Get Your Data Right
Have you ever met a marketer who didn’t wish to have more budget with which to work? I haven’t, nor would I expect any of you to have. Perhaps the linkage between a marketer’s budget and the quality of data they employ is not at first directly obvious, but I believe it is something to consider caref…
Original Research
truthset.com
· Original study ↗
Methodology
Stated as 'over 18%' of the total US population, cited as context for multicultural marketing audience sizing; no source cited in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Hispanic consumers (share of total US population): 18% population share. Source: truthset.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-hispanic-population-share
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<blockquote cite="https://lighthousedata.io/data/us-hispanic-population-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- population share for US Hispanic consumers (share of total US population)<br><small>Source: truthset.com (2020) · <a href="https://lighthousedata.io/data/us-hispanic-population-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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