B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- ecommerce share of grocery spending for US grocery market (2022)
E-commerce represents about 13% of US grocery spending as of August 2022 according to Earnest Research.
- Stated as an approximation ('about 13%')
- Based on credit and debit card transaction data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Earnest Research
Primary
Tier B
https://newconsumer.com/2022/08/online-grocery-thrive-market-umamicart/ ↗
Source Article
Online grocery shopping is a pandemic-era behavior that actually stuck
Executive Briefing
Online grocery shopping is a pandemic-era behavior that actually stuck
Thrive Market, the Whole Foods of e-commerce, now has 1.2 million members. How does it fit into the future of grocery? Also: Great Jones’ new ‘Pantry Pals’.
One of the Covid-era behaviors that’s actually stuck:…
Original Research
Earnest Research
· Original study ↗
Methodology
Credit and debit card spending data from Earnest Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US grocery market: 13% ecommerce share of grocery spending. Source: Earnest Research (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-grocery-ecommerce-share-2022
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<blockquote cite="https://lighthousedata.io/data/us-grocery-ecommerce-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- ecommerce share of grocery spending for US grocery market<br><small>Source: Earnest Research (2022) · <a href="https://lighthousedata.io/data/us-grocery-ecommerce-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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