B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- share viewing ai as go to solution for US Gen Z consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
besteverad.com
Primary
Tier C
https://besteverad.com/bbh-singapores-global-campaign-for-samsung-highlights-why-samsung-s25-ultra-g… ↗
Source Article
BBH Singapore's global campaign for Samsung highlights why Samsung S25 Ultra + Google Gemini is the go-to solution for everyday challenges
Original Research
besteverad.com
· Original study ↗
Methodology
Survey figure cited in campaign announcement; original research source not identified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Gen Z consumers: 40% share viewing ai as go to solution. Source: besteverad.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-gen-z-ai-go-to-solution-40pct
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<blockquote cite="https://lighthousedata.io/data/us-gen-z-ai-go-to-solution-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share viewing ai as go to solution for US Gen Z consumers<br><small>Source: besteverad.com (2026) · <a href="https://lighthousedata.io/data/us-gen-z-ai-go-to-solution-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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