B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- fingerprinting usage rate for US mobile advertisers (2022)
78% of US mobile advertisers use fingerprinting.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
302
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Tenjin and Growth FullStack
Primary
Tier A
https://www.pocketgamer.biz/68-percent-mobile-games-devs-marketing-challenge-apple-att/ ↗
Source Article
68% of mobile games devs find marketing more difficult following Apple ATT
68% of mobile games devs find marketing more difficult following Apple ATT
Mobile games developers have felt a greater sting from Apple's privacy changes than app developers, according to a new report by Tenjin and Growth FullStack.
Entitled Appocalypse Now, the report polled 302 companies across th…
Original Research
Tenjin and Growth FullStack
· Original study ↗
Methodology
Tenjin/Growth FullStack survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile advertisers: 78% fingerprinting usage rate. Source: Tenjin and Growth FullStack (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-fingerprinting-usage
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<blockquote cite="https://lighthousedata.io/data/us-fingerprinting-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- fingerprinting usage rate for US mobile advertisers<br><small>Source: Tenjin and Growth FullStack (2022) · <a href="https://lighthousedata.io/data/us-fingerprinting-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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