B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- email delivered to mobile share for US email marketing (2011)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MailChimp
Primary
Tier C
http://www.harvestdigital.com/the-interactive-direct-marketing-ecosystem/ ↗
Source Article
Our blog
Original Research
MailChimp
· Original study ↗
Methodology
Cited from MailChimp research; 'over 40%' — lower bound used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US email marketing: 40% email delivered to mobile share. Source: MailChimp (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-email-delivered-mobile-40pct
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<blockquote cite="https://lighthousedata.io/data/us-email-delivered-mobile-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- email delivered to mobile share for US email marketing<br><small>Source: MailChimp (2011) · <a href="https://lighthousedata.io/data/us-email-delivered-mobile-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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