B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9.8%
9.8% -- ecommerce growth rate for US retail ecommerce (Q1 2026)
US retail ecommerce grew 9.8% year over year in Q1 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.8%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
US Census Bureau
Primary
Tier A
https://www.darkroomagency.com/observatory/us-market-entry-strategy-european-brands ↗
Source Article
US Market Entry Strategy for European Brands | Darkroom
BUSINESS STRATEGY
The US Market Entry Strategy Playbook for European Consumer Brands
Written by Darkroom leardership
Last update: August 4, 2026
Most European brands that fail in the United States do not fail on product or on media. They fail on sequencing. They buy traffic before they have the enti…
Original Research
US Census Bureau
· Original study ↗
Methodology
US Census Bureau official statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail ecommerce: 9.8% ecommerce growth rate. Source: US Census Bureau (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-yoy-growth-q1-2026
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-yoy-growth-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.8%</strong> -- ecommerce growth rate for US retail ecommerce<br><small>Source: US Census Bureau (Q1 2026) · <a href="https://lighthousedata.io/data/us-ecommerce-yoy-growth-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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