B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
4
4 -- incremental revenue roi difference for Paid Social channel (2022)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sellforte
Primary
Tier C
https://sellforte.com/blog/tariffs-are-squeezing-u.s.-ecommerce-5-actions-marketers-should-take ↗
Source Article
Tariffs Are Squeezing U.S. eCommerce: 5 Actions Marketers Should Take
Tariffs Are Squeezing U.S. eCommerce: 5 Actions Marketers Should Take
U.S. eCommerce businesses are under increasing pressure as new tariffs push up the cost of imported goods. Tighter margins are forcing difficult choices across pricing, promotions, and media budgets. While finance and supply chain…
Original Research
Sellforte
· Original study ↗
Methodology
Based on Sellforte's latest research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid Social channel: 4 incremental revenue roi difference. Source: Sellforte (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-tariffs-action-1
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-tariffs-action-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- incremental revenue roi difference for Paid Social channel<br><small>Source: Sellforte (2022) · <a href="https://lighthousedata.io/data/us-ecommerce-tariffs-action-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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