B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$813,000,000,000
$813,000,000,000 -- us ecommerce sales for US e-commerce sector (2020)
E-commerce sales in the United States totaled $813 billion in 2020, representing a 42% surge from the prior year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$813,000,000,000
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe (e-commerce unit/Adobe Analytics)
Primary
Tier B
https://www.creatable.io/news/branded-content-influencer-marketing-make-up-biggest-slice-of-digital-… ↗
Source Article
Branded content, influencer marketing make up biggest slice of digital ad budgets – Creatable - Influencer Marketing
- Marketers are putting 20% of their digital ad budgets into branded content and influencer marketing combined, meaning these complementary practices account for a larger portion of digital marketing budgets than any other category, including paid search, display, paid social and digital video, acco…
Original Research
Adobe (e-commerce unit/Adobe Analytics)
· Original study ↗
Methodology
Full-year 2020 US e-commerce sales, per Adobe's e-commerce unit
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce sector: $813,000,000,000 us ecommerce sales. Source: Adobe (e-commerce unit/Adobe Analytics) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-sales-2020
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-sales-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$813,000,000,000</strong> -- us ecommerce sales for US e-commerce sector<br><small>Source: Adobe (e-commerce unit/Adobe Analytics) (2020) · <a href="https://lighthousedata.io/data/us-ecommerce-sales-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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