C
Evidence Grade C
Review Required
Dated
$791,700,000,000
$791,700,000,000 — digital ad spend for us_ecommerce_market (2020)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$791,700,000,000
Unit
Currency Usd
Data Vintage
2020
Entity
Study Type
Industry_report
Geography
US
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
20
Source
digitalcommerce360.com
Primary
Tier A
https://www.digitalcommerce360.com/article/global-ecommerce-sales/ ↗
Original Research
Digital Commerce 360
· Original study ↗
Methodology
U.S. Department of Commerce retail data
Study: Industry_report
n=707
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | $791,700,000,000 | |
| 2020 (current) | 19.6% | -100.0% |
Segmentation
Industryretail_ecommerce
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
us_ecommerce_market: $791,700,000,000 digital ad spend. Source: digitalcommerce360.com (2020). Via Lighthouse Research Data — https://lighthousedata.io/data/us-ecommerce-sales-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-ecommerce-sales-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$791,700,000,000</strong> — digital ad spend for us_ecommerce_market<br><small>Source: digitalcommerce360.com (2020) · <a href="https://lighthousedata.io/data/us-ecommerce-sales-2020" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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