B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.8%
2.8% -- ecommerce conversion rate for United States ecommerce (Q2 2021)
According to Kibo Commerce, the average ecommerce conversion rate in the United States in Q2 2021 was 2.8%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.8%
Unit
Percentage
Data Vintage
Q2 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kibo Commerce
Primary
Tier C
https://eastsideco.com/blog/thriving-recession-five-ways-you-can-adapt-your-business-volatile-econom… ↗
Source Article
Why You're Doing CRO Wrong | Eastside Co
With a global recession looming on the horizon, the cost of acquisition on the rise and consumers being more careful with their monthly paycheck, direct-to-consumer brands are asking themselves what they should do to keep their business thriving through one of the most uncertain times they are likel…
Original Research
Kibo Commerce
· Original study ↗
Methodology
Average conversion rate by region, per Kibo Commerce
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
United States ecommerce: 2.8% ecommerce conversion rate. Source: Kibo Commerce (Q2 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-conversion-rate-q2-2021
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-conversion-rate-q2-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- ecommerce conversion rate for United States ecommerce<br><small>Source: Kibo Commerce (Q2 2021) · <a href="https://lighthousedata.io/data/us-ecommerce-conversion-rate-q2-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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