B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3%
3% -- display cpm month over month change for US programmatic display (AdX) (2025-08)
In the US programmatic market on AdX, display CPMs increased by 3% month-over-month in August 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2025-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier A
https://databeat.io/blog/us-programmatic-trends-august-2025/ ↗
Source Article
US Programmatic Trends: August 2025 CPM Trends and Insights
This month’s analysis examines the performance of standard and non-standard display formats on AdX, focusing on CPM, CTR, fill rate, viewability, and share of volume. By comparing results across these key metrics, the review outlines emerging shifts in advertiser demand and inventory trends, offerin…
Original Research
DataBeat
· Original study ↗
Methodology
Anonymized data from industry partners within the DataBeat network; month-over-month comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US programmatic display (AdX): 3% display cpm month over month change. Source: DataBeat (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-display-cpm-mom-increase-aug-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-display-cpm-mom-increase-aug-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- display cpm month over month change for US programmatic display (AdX)<br><small>Source: DataBeat (2025-08) · <a href="https://lighthousedata.io/data/us-display-cpm-mom-increase-aug-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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