B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- ad revenue growth rate for US digital display advertising (2022)
In 2022, digital display advertising revenue grew by 12% in the US.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
IAB (Interactive Advertising Bureau)
Primary
Tier B
https://bubblecube.wordpress.com/ ↗
Source Article
Digital Marketing Blog
Also cited by
Bubblecube Digital Marketing Blog
http://bubblecube.wordpress.com/
2026-09-18
Original Research
IAB (Interactive Advertising Bureau)
· Original study ↗
Methodology
Digital display ad revenue growth rate in 2022, cited from IAB Internet Advertising Revenue Report context
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US digital display advertising: 12% ad revenue growth rate. Source: IAB (Interactive Advertising Bureau) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-digital-display-ad-revenue-growth-2022
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<blockquote cite="https://lighthousedata.io/data/us-digital-display-ad-revenue-growth-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- ad revenue growth rate for US digital display advertising<br><small>Source: IAB (Interactive Advertising Bureau) (2022) · <a href="https://lighthousedata.io/data/us-digital-display-ad-revenue-growth-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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